Legal notice

Legal Notice

Last updated: 3 August 2026

This Legal Notice contains important information about the ownership and operation of the Mythora online store, the use of this website and the legal rights and responsibilities of its users.

1. Website Operator

This website and online store are operated by:

Brand name: Mythora
Legal business name: Mythora
Business structure: Sole proprietorship
Website: www.wearmythora.com
Customer-care email: wearmythora@gmail.com

If Mythora is operated as a sole proprietorship, the legal business name should ordinarily be stated as:

Sanchit Agarwal, trading as Mythora

Throughout this Legal Notice, “Mythora,” “we,” “us” and “our” refer to the legal person or entity identified above.

2. E-Commerce and Technology Platform

Mythora is an independent online retail business.

Our online store may be hosted using Shopify’s e-commerce technology. Shopify provides the technical platform through which the website and checkout may operate but does not sell Mythora products directly to customers.

Any purchase made through this website creates a transaction between the customer and the legal business operating Mythora, subject to the policies displayed on this website.

3. Print-on-Demand Fulfilment

Certain Mythora products may be manufactured, printed, packed or dispatched after an order is placed.

We may use independent print-on-demand manufacturers, fulfilment providers, payment processors, logistics companies and courier partners to process and deliver orders.

The use of a third-party service provider does not remove any mandatory consumer rights or remedies available under applicable law.

Production and delivery estimates are provided in our Shipping Policy.

4. Website Use

You may access and use this website only for lawful personal or commercial shopping purposes.

You must not:

  • Use the website for fraudulent, unlawful or abusive activities;
  • Attempt to gain unauthorised access to the website, its servers or customer accounts;
  • Introduce viruses, malicious code or other harmful technology;
  • Copy, scrape or extract website content through automated means without permission;
  • Interfere with the website’s security or proper functioning;
  • Impersonate another person or provide false information;
  • Place fraudulent orders or misuse payment, refund or return systems; or
  • Use our content or designs in a manner that infringes intellectual-property rights.

We may restrict or terminate access where we reasonably believe that the website is being misused, subject to applicable law.

5. Product Information

We aim to describe and display products accurately, including their designs, colours, dimensions, materials, prices and availability.

However:

  • Colours may appear slightly different depending on a device’s display settings;
  • Minor variations may arise from the printing or manufacturing process;
  • Product placement and print scale may vary slightly by garment size;
  • Measurements may be subject to reasonable manufacturing tolerances; and
  • Packaging may change without materially affecting the product.

Nothing in this section permits us to provide false or misleading product information or to supply a product that is materially different from its description.

Customers should review the product description, garment specifications and size chart before placing an order.

6. Pricing and Taxes

Product prices are displayed in Indian rupees unless another currency is expressly stated.

Prices may include or exclude shipping charges depending on the offer displayed during checkout. Applicable shipping charges, taxes, Cash on Delivery fees or other permitted charges will be disclosed before the customer completes payment.

We may correct an obvious pricing or technical error. If an error affects an order already placed, we will notify the customer and provide an appropriate option, including cancellation and refund where required.

7. Intellectual-Property Rights

Unless otherwise stated, the website and its original content—including brand elements, logos, graphics, illustrations, product designs, photographs, videos, written copy, arrangement and presentation—are owned by, licensed to or lawfully used by Mythora.

Such content may be protected by copyright, trademark, design and other intellectual-property laws.

You may not, without prior written permission:

  • Reproduce or republish our original artwork;
  • Download designs for printing or resale;
  • Remove watermarks or ownership notices;
  • Copy product photographs or descriptions for commercial use;
  • Manufacture products using our original graphics;
  • Create confusingly similar merchandise;
  • Sell counterfeit Mythora products; or
  • Use the Mythora name, logo or branding in a way that suggests authorisation or affiliation.

Personal viewing of the website and sharing an unmodified store link are permitted.

8. Cultural and Mythological References

Mythora products may draw creative inspiration from Indian culture, heritage, literature, mythology, philosophy, festivals and traditional symbols.

References to historical, literary, philosophical, mythological or religious subjects are used for artistic and expressive purposes. Mythora does not claim ownership over traditional stories, scriptures, deities, historical figures, public-domain cultural material or commonly used religious symbols.

However, Mythora may own or license the particular original artistic expression, composition, illustration, typography, layout or graphic design used on its products.

Our designs are intended to be respectful and are not intended to insult, misrepresent or demean any religion, community, tradition or belief.

Concerns regarding a design may be submitted to wearmythora@gmail.com for review.

9. Intellectual-Property Complaints

If you believe that content available through our website infringes your copyright, trademark, design or another legal right, email wearmythora@gmail.com with:

  • Your full name and contact information;
  • Identification of the protected work or right;
  • Identification and location of the allegedly infringing content;
  • Evidence of your ownership or authority to act for the rights holder;
  • A statement explaining the alleged infringement; and
  • Any supporting documents or registration information.

We may request additional information before taking action.

We reserve the right to remove or restrict disputed content while a genuine intellectual-property complaint is reviewed.

Submitting a false or misleading complaint may result in legal consequences.

10. Third-Party Content and Links

The website may contain links to third-party websites, social-media platforms, payment providers, delivery services or other external resources.

These third parties operate independently and may have their own terms, privacy practices and policies.

A link does not necessarily mean that Mythora endorses or controls the third-party website or all information available through it.

We are not responsible for third-party content or practices except to the extent responsibility cannot lawfully be excluded.

Customers should review the terms and policies of a third-party service before using it.

11. Website Availability

We attempt to keep the website secure and available but do not guarantee uninterrupted or error-free access.

The website may occasionally be unavailable because of:

  • Maintenance;
  • Hosting or platform interruptions;
  • Payment-gateway issues;
  • Cybersecurity incidents;
  • Internet or telecommunications failures;
  • Updates or technical faults; or
  • Events outside our reasonable control.

We may update, suspend or discontinue a website feature where reasonably necessary.

Existing customer orders and mandatory consumer obligations will continue to be handled in accordance with applicable law and our published policies.

12. No Professional Advice

The content on this website is provided for general product, shopping and informational purposes.

References to history, mythology, philosophy, culture, religion, wellness or lifestyle are not intended to constitute legal, financial, medical, religious or other professional advice.

Customers should seek appropriate professional advice where a decision requires specialised guidance.

13. Limitation of Liability

To the maximum extent permitted by applicable law, Mythora will not be responsible for indirect, incidental, special or consequential loss arising solely from the use or temporary unavailability of the website.

Nothing in this Legal Notice excludes or limits liability where exclusion or limitation is prohibited by law.

In particular, nothing in this Legal Notice limits:

  • Mandatory consumer rights;
  • Liability for fraud or fraudulent misrepresentation;
  • Liability for deliberate misconduct;
  • Obligations relating to defective, unsafe, incorrect or materially misdescribed products; or
  • Any other liability that cannot lawfully be excluded.

14. Consumer Rights

Nothing in this Legal Notice excludes, restricts or overrides any right or remedy available under the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020 or another applicable law.

The terms of this Legal Notice must be read together with our:

  • Terms of Service;
  • Privacy Policy;
  • Shipping Policy;
  • Return and Refund Policy; and
  • Any product-specific terms displayed before purchase.

If there is a conflict between this Legal Notice and a mandatory legal requirement, the mandatory legal requirement will prevail.

15. Grievance Redressal

For an order complaint, product concern, refund request, website issue or another consumer grievance, contact:

Email: wearmythora@gmail.com

Please include:

  • Your name;
  • Order number, where applicable;
  • Contact details;
  • A clear description of the issue; and
  • Relevant photographs, videos, payment records or supporting documents.

We will aim to acknowledge a consumer complaint within 48 hours of receipt and resolve it within one month, subject to the nature and complexity of the complaint and applicable law.

16. Legal and Regulatory Communications

Official legal notices, regulatory correspondence and intellectual-property communications should be sent to:

Legal business name: Mythora
Email: wearmythora@gmail.com

An email sent to the above address will not automatically be treated as valid legal service where applicable law requires service by another method.

17. Governing Law

This Legal Notice and the use of this website are governed by the laws of India.

Subject to mandatory consumer-protection jurisdiction and any other legally applicable forum, disputes will be subject to the jurisdiction of the competent courts and authorities at:

[Insert city and state where the business is legally established]

Nothing in this section prevents a consumer from approaching a consumer commission or another competent authority having jurisdiction under applicable law.

18. Severability

If any provision of this Legal Notice is held to be unlawful, invalid or unenforceable, that provision will be interpreted or limited to the minimum extent necessary.

The remaining provisions will continue to apply to the extent permitted by law.

19. No Waiver

A delay or failure by Mythora to enforce a provision of this Legal Notice does not constitute a permanent waiver of that provision or any legal right.

20. Changes to This Legal Notice

We may update this Legal Notice to reflect changes to:

  • Our business identity or contact details;
  • Website functionality;
  • Fulfilment arrangements;
  • Business practices; or
  • Applicable legal requirements.

The updated version will be posted on this page with a revised “Last updated” date.

Changes will not retrospectively remove mandatory rights relating to an order already placed.

21. Contact Us

For questions about this Legal Notice, contact:

Business name: Mythora
Email: wearmythora@gmail.com
Website: www.wearmythora.com